Transformation is widely used to talk about necessary change, but it鈥檚 more than that. It goes beyond evolution or modernization. It鈥檚 a fundamental shift in how businesses operate, deliver and engage. Whether in technology, operating models or go-to-market strategies, transformation is about wholesale change.
The Vision of a Transformed Asset Management Industry
Within the asset management industry, achieving a transformed end-state is about ultimate efficiency and flexibility, with no technological limitations or constraints where investor-driven preferences become the norm. It鈥檚 a flexible model where traditional patterns or silos within sectors, distribution patterns and product types are no longer prescribed, and the investor has ultimate freedom to determine their financial model. No matter the demographic, investment/savings/spending need, interaction channel or product provider, investors can build and manage portfolios on their own terms, choosing what they need, how they access it and with whom they interact.
Back-End Requirements for Effective Transformation
It sounds like a simple result, but to be effective, what happens in the back-end processing and servicing environment must also be highly adaptable, able to deliver in a cost-efficient, scalable, risk-controlled and dynamic fashion. That means breaking down existing platforms and processing limitations, and building an environment where all elements are accessible on demand. It requires a new model that is integrated and accessible from front to back. The result is the ability to access information and data across industry sectors, product types, distribution channels and the platforms that service them.
Key Features of a Transformed Ecosystem
- Integrated Models Across Technologies and Platforms
A unified model that connects main and sub-registers, seamlessly linking wealth and funds platforms with their transactions through a single technology stack.
- Enhanced Multi-Channel Engagement
A comprehensive contact center enables 24/7 multi-channel engagement, managing interactions for intermediaries, advisers and individual investors.
- Streamlined Technology and Operations
Portfolio management, order management, administration and transfer agency technology are delivered through a single vendor, optimizing efficiency and minimizing the risks associated with managing multiple vendors.
- Intelligent Automation for Seamless Processes
End-to-end intelligent automation, powered by AI and robotics, eliminates friction, enhances operational efficiency and provides strategic insights to support growth objectives.
- Investor-Centric Tools and Resources
Tailored portals, tools and educational resources focus on investors, leveraging underlying data to deliver timely, relevant guidance for managing their total financial picture.
Breaking Down Traditional Boundaries
The boundaries between front, middle and back office are no longer defined (or limited) by the technologies that support them. With a linked ecosystem across technologies, platforms and distribution, flexibility and adaptability become the new norm. Additionally, end-to-end connectivity allows data and intelligence to flow seamlessly across the front, middle and back office, unlocking faster, more informed decisions that can be used to continually improve servicing and actions.
Transformation is an imperative for Growth
In a fiercely competitive global marketplace, the challenge of winning and retaining clients has never been greater. Among all the tools a firm has to drive growth, the client experience is arguably the biggest differentiator. Every interaction is a make-or-break opportunity to strengthen the relationship and engender long-term loyalty. This makes transformation imperative. To successfully meet investor expectations, firms that can transform themselves to meet today鈥檚 market challenges and future-proof their businesses are best positioned to succeed.
天美传媒 is helping leading firms deliver investor-first experiences across the full investment life cycle, future-proofing their operations and breaking down barriers. Read more in our "Confronting the Brave New World of Asset Management: How to Get Ahead of Sweeping Change" whitepaper.
